How to get PR for inner pages

Now that you know how to rank well for your homepage (index.htm page), I'd like to focus on various things you MUST do to rank well for your inner pages. In order to do this, I'd like to use one website as an example of how you should structure your internal linking within your website and one website showing you what NOT to do. I think you'll be surprised to know that over 90% of all websites on the internet don't have proper internal linking throughout their
website

Note

: Internal Linking is the way you link to other pages within your own website.
You might recall in previous lessons that I taught you the importance of using your main important factor for ranking well in the search engines. Not only must you get links containing your main keyword(s) in the anchor text, from other websites, but you should also link to other webpage’s within your own website, using your main keyword(s) in the anchor text.
Let's do a quick example.
A website that has an excellent internal linking structure is: http://www.mikes-marketing-tools.com
This is an internet marketing related website owned and created by a guy by the name of Michael Wong is actually a well-respected search engine optimizer, so he knows was he's doing when it comes to internal linking
If we take a quick look at Michael's website, you can see that in the right hand column he links to all other pages within his website, using the main keywords he is trying to optimize each webpage for.
For example, he has optimized many of his internal pages for various Internet Marketing names:
Armond Morin
Marlon Sanders
Corey Rudl
Ken Evoy
Neil Shearing
Perry Marshal
He's bolded the word "Marlon Sanders" and mentions the word throughout the page.
Onpage Analysis
Let's take a look at one of these pages. If we click on the link that says "Marlon Sanders", it will take us to the webpage that Michael has optimized for the keyword "Marlon Sanders".
You'll notice immediately that Michael is doing many of the onpage ranking techniques that I've previously taught you.
He's placed "Marlon Sanders" in the page title.
He's placed "Marlon Sanders" within .